Colour your world.

The White Wednesday Sale is Centrepoint's biggest sale of the year. The thing is, it's also the biggest sale of the year for almost every brand in the Gulf - it's the Black Friday of the region. So how do we stand out in a sea of white? With a splash of colour, Tik-Tok style dance moves and smart use of digital! This influencer-led campaign increased sales by over 200% and created engagement like never before.
And good luck forgetting this catchy tune!