The Power of Allure

Working with four of the region’s hottest cultural trendsetters: Saud AlTurki, Chndy, Ajwa Al Joudi and Raha Moharrak, Peugeot set out to redefine Allure. With a cinema run in the UAE and KSA along with four additional films with standalone segments dedicated to each of the culture shapers, the film invites audiences to ‘Be a Lion’ and draws comparisons between PEUGEOT and the four ambassadors: ‘Top of the food chain’ in their respective fields, showing their ‘unbridled power’ and ‘effortless confidence’. Each personality is invited to expand on their understanding of ‘allure’ – the new global brand positioning for Peugeot.

CHNDY

Taking to the streets in the 508 saloon is Chndy, an energetic filmmaker, director and photographer. The 508 and Chndy are unique, unconventional, and always ready for adventure. Just as this creative guru might find himself shooting one day, DJ’ing the next, the 508 has many guises, perfect as an executive or family car, and even available as PSE performance model, and an estate.

SAUD

Driving the award-winning 3008 SUV, one of PEUGEOT’s bestsellers, with its one millionth model rolling off the production line in November 2021, is Saud AlTurki, music producer and artist, with followers from across the region. Like the 3008, Saud exudes strength, confidence, and charm, with his own successful LA-born label, Brij Entertainment, helping to showcase his talents.

AJWA

The 208 city car is known for its sporty silhouette and clean lines, and like Ajwa Al Joudi, the sharp and intuitive Saudi journalist and MBC 1 host, who guns for her dreams and steps out of her comfort zone to inspire other young Arab women, has its own distinctive style. But just like Ajwa, the 208 is capable, a force to be reckoned with, unafraid to defy convention, and an inspiration to others. Just as this elegant reporter is driven and is always the one behind the wheel of her success, the 208 always ensures that the journey to any destination is fun, daring and exciting.

RAHA

Then Raha Moharrak, the youngest Arab and first Saudi woman to have climbed Mount Everest, is driving the e-2008 compact electric SUV. Raha is known for her determination, as well as her sense of adventure, and like the e-2008, with its impressive performance and range, has proven her capabilities. With Raha’s love of nature and the outdoors, and the e-2008 offering zero tailpipe emissions, the two are a perfect pairing.

Previous
Previous

Peugeot: Traditions Live On

Next
Next

Porsche Genuine Parts