Not all challenges
are the same.

This proactive piece was done for Cannes Young Lions in the UAE for Special Needs Future Development Centre. Imagine a world where even the simplest of tasks pose a great challenge. For some individuals with special needs, this is a harsh reality. In this copy craft exercise, “simple” toothpaste directions are exaggerated to turn the tables and allow the viewer to experience the reality of living with special needs. Silver Cannes Young Lions award winner.