Money Heist: Korea takes on Lay’s
This idea practically writes itself. Lay’s partnered up with Netflix to promote a double-launch: Money Heist: Korea, alongside the bold new Lay’s flavours that complement the show. With two localized campaigns that dropped in South Africa and Saudi Arabia, we brought people into the Money Heist world in a way that fans would appreciate: by doing a heist. Taking the Lay’s factory by storm, the Money Heist: Korea crew created their own flavours and brought them to the people, in a limited edition treat for all. But the heist did not stop there. We emptied store shelves of all other flavours, created eye-popping outdoor pieces and held exclusive interviews with some of the members involved in the heist.
As a result, the campaign stole the show, winning:
2 Athar Silvers
4 Gold MMA and Best in Show
1 Gold, 2 Silver and Agency of the Year at Effies
1 Silver and 1 Bronze Clio
1 Platinum Muse
Case Study
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Korea Television Commercial
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Bonus film: Interview with Head of Security
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Special Execution Outdoor
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.